Monday night Juventus unveiled their new logo at a ceremony in Milan attended by Juventus stars, past and present.
Many fans are unhappy with the new sign and responded on social media:
While many fans dislike the new emblem, the club defends the crest on their website:
‘The new identity captures Juventus’ DNA aesthetics and carves into the sharp lines of an iconic and essential sign. A bold and uncompromising approach which transcends the schemes and the traditions of the football sector.’